Jam packed with hot funk, There It Is , released in June of 1972, offers listeners four hits: "There It Is", "I'm a Greedy Man" ( with a chant every parent of a school kid should know: Now brother don't leave/your homework undone") and the funkiest of them all the #1 R and B hit "Talkin' Loud and Sayin' Nothing" ( at the 5:28 mark the band stops while James Brown and Bobby Byrd rap the rhythm with interchanging "Keep On Singin'"s).
And then there is "King Heroin".
The Godfather of Soul sets aside the funk for a few minutes to rap brother to brother and brother and sister about the evils of one of the most deadly killers in our country: heroin.
I can make a man forsake his country and flag
Make a girl sell her body for a five-dollar bag
Some think my adventure's a joy and a thrill
But I'll put a gun in your hand and make you kill
Whatever the circumstances, the lyrics deliver a haunting message that, as a single, managed to hit the Top 40 in 1972.