On May 15, 1975, in the midst of their Dressed to Kill tour, Kiss devoted the day to publicity for the upcoming Kiss Alive album by shooting a promo video for Casablanca Records and posing for photographer Fin Costello at an otherwise empty Michigan Palace.
As Costello tells Blabbermouth
For the promo video, the band gave it everything they had. No shortage of energy or stagecraft despite the fact they were playing to an empty room. They cut in shots of the audience from the Cobo Hall show in Detroit the following night
The following night rock critic Jaan Uhelszki , in full makeup and costume, went onstage with the band. She wrote about the once in a lifetime experience in an article for Creem called "I Dreamed I Was Onstage with KISS in My Maidenform Bra"