That Really Gets My Goat

Devo : Gut Feeling/Slap Your Mammy

[Purchase]

Raised on comic books and science fiction flicks, I was one of those teenagers who, upon hearing Devo's cover version of "Satisfaction", had to buy the debut album by the Akron quintet. I've already written about the band's interactions with producer Brian Eno.

It occurs to me today that the album is perfectly sequenced. Select "shuffle" and the entire thing sounds nerve racking jumble, anxious to a fault. 

But playing it loud in my dorm room in 1978 and 79 gave me "the ability to torment". 

Released when synthesizers were instruments reserved for disco and albums were reserved for thoughtful and emotional sharing by Californians, Q: Are We Not Men? confounded the critics below.

From Tom Carson, writing for Rolling Stone :

What's most impressive about Q: Are We Not Men? A: We Are Devo! is its authority: Devo presents their dissociated, chillingly cerebral music as a definitive restatement of rock and roll's aims and boundaries in the Seventies. The band's cover version of "Satisfaction," for instance, with its melody line almost completely erased and the lyrics delivered in a yelping, droogy chant to mechanical rhythms, at first comes across as an intentional travesty, a typical New Wave rejection of the old-fart generation. But what Devo is really doing is reshaping the old message into their own terminology -- claiming one of the greatest anthems of the Sixties, with all its wealth of emotional associations, for their own time. It's a startling gesture, yet a surprisingly convincing one. 

 The same could be said for the whole album. The primitive guitar work and pulsing beat suggest a gamut of early Sixties borrowings, but the group is also reminiscent (the vocals especially) of some of the artier New Wave bands such as Wire or the B-52s. Yet all of these influences are flattened into an arid, deliberately fragmented science-fiction landscape. There's not an ounce of feeling anywhere, and the only commitment is to the distancing aesthetic of the put-on.

I suspect, though, that in adopting this style, Devo would argue that they're simply being good journalists -- that the futuristic deadpan comedy of their stance reflects the current pop-culture reality. "Too Much Paranoias," for example, starts out as a mocking, jarring little ode to dread that's genuinely frightening, then turns into an overt joke in which the chief villain is apparently a McDonald's hamburger ("Hold the pickles hold the lettuce," in a spasmodic shriek), but the joke is equally scary. And the group's attitude remains poker-faced throughout. In the lobotomized anthems that end side one, "Mongoloid" (a sort of bastard cousin to the Ramones' "Pinhead," with a great, stuttering guitar line) and "Jocko Homo," it's impossible to tell whether these guys are satirizing robotlike regimentation or glorifying it. The answer seems to be that there isn't any difference. 

 Brian Eno's production is the perfect complement to Devo's music. Eno thickens the band's stop-and-go rhythms with crisp, sharp layers of percussive sound, full of jagged edges and eerie effects that whip in and out of phase at dizzying speeds. On every cut, Devo seems to know exactly what they want and how to achieve it almost effortlessly. Such apparently random strategies as "What Goes On"-style organ in "Mongoloid" or the near-Byrds-like guitar intro to "Gut Feeling" coalesce into a barbed, dislocated texture that draws you in even while it sets your nerves on edge.

Though the group's abstract-expressionistic patterns of sound are closely related to Eno's own brand of experimentation (not to mention the recent work of David Bowie, who one once slated to produce this LP) and to a host of other art rockers, Devo lacks most of Eno's warmth and much of Bowie's flair for mechanized melodrama. For all its idiosyncrasies, the music here is utterly impersonal. This Ohio band either treats humanity as just another junky, mass-cult artifact to be summarily disposed of, or else ignores it completely. Q: Are We Not Men? A: We Are Devo! is a brittle, small masterpiece of Seventies pop irony, but its shriveling, ice-cold absurdism might not define the Seventies as much as jump the gun on the Eighties.

From Robert Christgau's B+ graded review:

If this isn't Kiss for college kids, then it's Meat Loaf for college kids who are too sophisticated to like Meat Loaf. Aside from music per se, the Kiss connection is in their cartoonishness--Devo's robot moves create distance, a margin of safety, the way Kiss's makeup does. But the Meat Loaf connection is deeper, because this is real midnight-movie stuff--the antihumanist sci-fi silliness, the reveling in decay, the thrill of being in a cult that could attract millions and still seem like a cult, since 200 million others will never even get curious. (It's no surprise to be told that a lot of their ideas come from Eraserhead, but who wants to go see Eraserhead to make sure?) What makes this group worthy of attention at all--and now we're back with Kiss, though at a more complex level--is the catchy, comical, herky-jerky rock and roll they've devised out of the same old basic materials. In small doses it's as good as novelty music ever gets, and there isn't a really bad cut on this album. But it leads nowhere.