On August 20, 1978 Blondie entered the U.K. charts with "Picture This", the first single from their breakthrough album Parallel Lines. Australian producer Mike Chapman had a reputation for mass success. One of his productions, Nick Gilder's "Hot Child in the City", was climbing the U.S. charts in August on its way to #1.
Chapman wanted everything to sound perfect. Of Parallel Lines he said "There's loads of hits, it's a great album, but who gives a fuck. It's easy, you see. When we go into the studio, we go in and make hit records, and it just happens. We don't think about it. If you're going to be in the music business, you gotta make hit records. If you can't make hit records, you should fuck off and go chop meat somewhere".