Wednesday, July 10, 2019

This is Captain America Calling

The Kinks : Catch Me Now I'm Falling

On July 10, 1979 The Kinks released Low Budget, their biggest selling album in the U.S., peaking at #11 in the charts. Recorded quickly, mostly in New York, the album has a rough quality and no sign of the years The Kinks spent creating double album length rock operas. Now living in New York, Ray Davies takes on inflation ("Low Budget") , the gas crisis ("A Gallon of Gas")  and, on "Catch Me Now I'm Falling", America's foreign diplomacy:

Now I'm calling all citizens from all over the world 
This is Captain America calling 
I bailed you out when you were down on your knees 
So will you catch me now I'm falling 

While U.K. critics were lukewarm about Low Budget ("Low Budget is actually worth spending money on."--Melody Maker), the American critics were more welcoming. The album would make the Pazz + Jop year end critics poll at #40, and David Fricke of Rolling Stone wrote 

There is, however, no energy crisis on Low Budget, the hardest rocking Kinks record in recent memory...the Kinks haven’t mounted this kind of rock + roll attack since Lola. Low Budget may not be the best of their twenty-odd albums released in America, but it’s not bad either. 

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