Devo : Whip It
On August 6, 1980 Devo released their most successful single, the US#14/UK#51 "Whip It". While the title might suggest masturbation or S+M, Jerry Casale says he wrote the lyrics as a Dale Carnegie style pep talk for President Jimmy Carter. Casale tells Evie Nagy, author of the 331/3 series book on Devo's Freedom of Choice:
We were afraid the Republicans were going to get in there [in 1980], and they sounded very nasty all the time.They were running this guy, Ronald Reagan, that seemed like a total--he seemed like he didn't even had a brain. We were like, "how could that be our president? That's impossible, that they choose him to run for president". So we were writing this music that was like "You can do it, Mr President". And then, of course, we were doing lots of interview back then, and we'd have to get up at seven so we could go be on a morning talk show while people are driving to work. And we'd be sitting in the other room waiting to go in and talk to the disc jokey, and he's be on the air, going, "You know, I whipped it just the other day, haw haw haw haw" and we're like "What an asshole". We felt very misunderstood. And then it just gave us more reasons to be crabby."
When it came time to do the video, Devo went full board on the S+M theme. Warners provided $15,000. Set on a dude ranch, Mark Mothersbaugh whips a hat, cigarette and finally the clothes off a striking woman as cowboys and girls cheer. The woman, Shaylah Spitz-Kalmus was a 20 year old dancer who worked as a cashier at a bakery in Venice, California. She is still recognized as the woman in "Whip It".
The non LP B-side, "Turnaround" achieved fame ten years after the single's release when Nirvana covered in on John Peel's BBC radio show.
CREEM Magazine's Top 15 Singles of 1980
1. Devo- Whip It
2. Queen- Another One Bites The Dust
3. AC/DC- You Shook Me All Night Long
4. Bruce Springsteen- Hungry Heart
5. Rolling Stones- She's So Cold
6. Clash- Train In Vain
7. Vapors- Turning Japanese
8. Rolling Stones- Emotional Rescue
9. David Bowie- Ashes To Ashes
10. B-52's- Private Idaho
11. Blondie- Call Me
12. Pretenders- Brass In Pocket
13. Clash- London Calling
14. Pete Townshend- Rough Boys
15. Van Halen- And The Cradle Will Rock